Export your catalog to Google product search

What is Google product search?

Without going into technical details, Google Shopping is a kind of marketplace. 
"It's a"technical"that enters the area of the"SEA (paid advertising), counter to the SEO"(SEO). 
Roughly, you're going to send your catalogue of products to Googlethen after analyses on their side, they'll integrate it on Google Shopping. 
But you know, well, you're not the only one to send a product type, unless you have a "niche market" (= you're the only one to offer your product type, and so you don't have any direct competition). 
In fact your position on Google Shopping depends on the quality of your catalog sent to Google, but above all of your budget for the "cost per click" (CPC): for each keyword, or a set of products (filtered by brand for example), you'll have to assign a CPC.

For example, if you sell a "collar woman", you'll be in direct competition with other vendors, on Google Shopping. 
More you attribueras a high CPC, more likely to be in top position.

Example:

Display all results, click on the tab "Shopping": 
You'll find all the advertisers (and thus your competitors).

Can you type yourself "collar woman" on Google.com, and you'll find so all your competitors in the "Shopping" or "Shopping results" tab.
On the screenshot above, you'll see such shops "My necklace first name", "Cartier.fr", "Amazon", "Spartoo.com", "Zalando" etc.

Competitors on Google Shopping, the more you'll have to put a high CPC !
You'll be billed by Google whenever a visitor clicks on your product. 
The CPC can be 0.01 cts, or exceed easily € 1 or even much more in ultra-concurrentiels areas.
There are several types of strategies on Google (cost per click, cost per impression, cost by profitability, choice of days or hours to display its products on google, choice of the countries or cities, etc.). 
The most commonly used is the CPC.
It is therefore important, if possible, Choose a business without or with very few competitors : you're going to power set a very low CPC as 0.01 cts. 
If you have no competitors, you can even ignore the "SEO" (="SEO"(, domaine qui demande beaucoup de temps et d'efforts), and all build on the"pay reference"(="SEA").
Not everyone shares the same view, but our experience shows that this is much more "profitable" compared to the time / effort / profit. 

Another example with "bodybuilding protein" research:

What do we offer you?

Now that you know what it means about the Google Shopping, we can explain what is the "export your catalog to Google Shopping service". We take care of the following parts: 

• Configuration of your has Google Merchant Center : step needed to send your catalog product to Google. 
• Creating your file catalog, MANUALLY (not with automatic programs) for ensure optimum quality.
• Sending tone Catalog to Google Merchant Center: subject that your products comply with the regulations of Google Shopping. Dangerous items (weapons, etc.) will be banned for example.
• Follow-up the validation of the catalog.
• Analysis and advice if products are rejected.
• Configuration of your Google Adwords account : necessary step to publish your products on Google Shopping. This is where you choose your advertising strategy. For example, you choose if your products will be released everywhere in France, or only in a city. You can choose the days or times for your products. Don't forget that you'll be charged each visitor that clicks on your product that appears in Google Shopping.

You have to do

Before ordering this service, you must first create a has Google Merchant Center, and a Google Adwords account.
We cannot do it for you, because it will send your bank details.
Once your catalog will be validated by Google, your turn to develop your strategy on Google Adwords. 
You can choose a daily budget for testing. 
You'll have to perform several tests to find the most cost-effective strategy that will look you: it will take some time depending on your business.
You can start with a CPC very down to understand the operation and then increase little by little according to the results. 
It will add funds with your credit card, then you can then start the tests. 
He will also have to keep an eye on the budget because the funds can melt very quickly!